Why does iF exist?
Because we can make a difference.
We created Intentional Futures to apply our skills to meaningful problems facing business and society, where our work can be most impactful.
With learning at the center of everything we do, we use a multi-disciplinary and human-centered approach to define complex problems, develop purposeful solutions, and communicate meaningful missions.
Michael enjoys finding the beauty in a problem and addressing it in simple ways. When he and Greg Amrofell founded iF in 2010, Michael built on his experience establishing an Internet venture in China, running a new practice at Siegel & Gale and solving product and marketing challenges at Microsoft. Michael is particularly devoted to music, wine, tennis, two nonprofit boards and, most of all, to his partner Denise and their magical little sons Nathaniel and Julian.
Rich has a penchant for Post-it notes, keeping them on hand for whenever an idea might appear or re-surface a new way. A maestro at facilitating workshops that generate new ideas, he was a lecturer at Stanford’s d.school for eight years. Among Rich’s proudest professional achievements is his work in the Learning Mindsets and Skills field, helping leaders embrace a more human-centered and prototype-driven approach –and make it stick.
“Multi-hyphenate” would be the term most apropos for Alec, but even that doesn’t fully capture his wide range of interests and expertise. As an Associate Project Manager on the Education team, Alec manages work for the practice through collaborative communication and organization, drawing upon his experience working with arts non-profits and in higher education admissions. Alec is known in the Seattle community for his film photography, his adorable dog Obi, and occasionally DJing at local venues.
Likely iF’s youngest employee to date, Alysha stepped in to backfill in recruiting and onboarding support, and has since become a full-time Operations Associate. As a student at Seattle University, Alysha’s time on campus is split between various leadership roles and attaining a double major in Marketing and Management. Outside of her many obligations, Alysha also vies for the title of most enthusiastic Mariners fan in the city, with many weekends spent supporting the team at games.
As our ever-busy office and recruiting manager, Andy combines skateboarding dexterity, video game reflexes, and an extensive background in theater production to keep iF running smoothly. A Seattle native, he has experience wrangling engineers and designing spaces for maximum efficiency. Andy keeps his inspiration levels high by surrounding himself with talented artists of all kinds.
With a unique background spanning tech, DEI strategy in education and nonprofit work, Anesat lends her depth and breadth of experience as a Senior Strategist on the Education team. In her role at iF, Anesat is inspired by the community and youth she works with on a daily basis, and enjoys practicing empathy and critical thinking in arriving at creative solutions for her clients.
Beth comes to iF with a powerhouse combo in education, training & development, and learning facilitation, including nearly a decade as a public school teacher. She brings her passion for learning, antiracism, and equity to iF to lead learning sessions for our clients in education and beyond. Outside of work, you can find her digging in the dirt with her toddler, traveling near and far with her family, and bringing friends together over a good meal.
Hailing from San Francisco, Camille came to iFto pursue innovative and socially conscious projects. Her stints at a B2B agency in New York and a non-profit in SF prepared her to whittle mountains of research down to clear insights. A polyglot, new rock climber, and podcast enthusiast, Camille is inspired by people who fight for social justice.
With a background in education policy at King County and lean transformation at Seattle Children's Hospital, Chris takes an equity-centered approach to catalyze impact. At iF, he works functionally to expand the Stakeholder Centered Practice and inspirationally to help leaders grow their approach to stakeholder-centered organization building. Chris draws inspiration from watching others take risks learning something new and can be found exploring the Northwest with his wife and two kiddos.
Craig has no shortage of audacious, world-changing ideas, and was a founding member of two organizations doing just that: VillageReach and the Global Good Fund. He joined iF with a vision of expanding its impact by finding new opportunities and ways for iF to solve hard problems that matter, especially in places of greatest need. Outside of iF, you can find Craig spending time with his family, flyfishing, and thinking about flyfishing.
Drawing on her experience in consumer research, brand & innovation strategy, and human-centered design, Debi leads iF’s mission-driven strategy offerings. With achievements like collaborating with Levi's to develop their Waterless jeans, and working with Patagonia to pioneer their work in eco-activism, Debi loves to help individuals and companies to clarify their purpose, to commit to it, and act with integrity. At home, she applies the same relentless curiosity and compassion to raising a tiny human, wood-carving, and trying the weirdest new foods she can find.
In his 13 years at at Ziba Design, frog, and Teague, Eric led a range of projects including branded retail spaces, international design research, digital product design. He also created user experience design concepts for enterprise, automotive and aerospaceindustries. Here at iF, Eric explores how strategy and design processes can intersect, inform each other, and drive creative engagements. He is always on the lookout for great comic books and delicious food.
With a background in office management, staffing, and post-secondary education, Gentry is a well-equipped memberof the operations team at iF. She uses her creative thinking and problem-solving skills tohandle bookkeeping duties, work through perplexing issues, and pitch in on a variety of projects. She loves to travel and is inspired and motivated by promoting a positive change in the world. Ask Gentry about the pile of psychology textbooks in her brain.
A proud Baltimorian with an impressive background in outbreak preparedness, vaccine development, infectious disease, nutrition and agriculture development, Hina is a global health force to be reckonedwith. She absolutely adores Seattle summers and takes every advantage of the 16 hours of sunlight she can get. Ask her about how to make a perfect charcuterie board.
A firm believer that designers are visual problem solvers, Isabela comes to iF after working with creative agencies in both New York and Seattle. She enjoys using her creative talents to help clients find graphic solutions to communicate their message, whether it’s a logo or a data set, and enjoys bringing her multicultural background to help clients see design challenges from different perspectives. In her spare time Isabela runs her own enamel pin shop and donates 10% to United We Dream, an organization helping immigrants all around the U.S.
After a long tenure at the Bill & Melinda Gates Foundation, she brings to iFa swiss-army knife of operations and project management to help keep our internal trains running on schedule. A genuine people-person, J.J. loves to figure out what makes people tick, and how she can help them reach their goals. Outside of work, you can find J.J. at a Husky football game, crafting and spending time with family. She also serves on the Community Leadership Board of Childhaven, helping with their merger with Art with Heart.
Jackie arrived at iF with an invaluable depth of public service leadership experience and a desire to bring people together to create meaningful change. Always believing the best in people, Jackie works in his role at iF to amplify their capacity to do great things and find their best selves. He is passionate about the condition of all people of African descent, weightlifting, writing, food, music, and reading.
Jeff’s career spans the social impact sector; from education to employment and civic engagement programs, emphasizing marketing the entire way. With his experience driving impact in the nonprofit sector, Jeff brings a unique perspective to the Business, Technology and Strategy practice at the intersection of technology and community. On any given day, Jeff finds inspiration in understanding “why”, his mom, Billie Holiday, Angela Davis, and Pablo Picasso.
With over 15 years’ experience as a technology analyst and innovation advisor, Jessica has never met an emerging technology she wasn’t intrigued by. As Director of Digital Strategy and Innovation, Jessica’s role is to steward iF’s capacities for uncovering new value through thoughtful, humane, and regenerative technological design. She strives to expand the depth, impact, and systemic benefit innovation can play in addressing our many societal challenges. When she’s not ideating about the future, Jessica can be found on a trail run, drumming, practicing yoga, gardening, and spending time with her partner.
Joy came to iF to exercise her finely tuned design skills, after spending several years consulting at companies like Microsoft, Starbucks, and Wizards of the Coast. At iF, she quietly and quickly turns complex systems into clear and effective things of beauty. Joy loves texture, travel, and her photogenic kitty.
With a passion for innovative storytelling, Malia was drawn to iF’s own story, and sharing it with the world. As our digital marketing coordinator, she draws on her background in vendor management and marketing to spread the word about iF’s values, projects, and impact. Before iF, Malia was a Brand Specialist at Amazon and works weekends as a portrait photographer. She believes in the power of mentorship, the healing influence of the outdoors and the magic in music.
A veteran of the Seattle non-profit management scene, Mike spent the better part of two decades at notable PNW institutions like KEXP, the Pacific Science Center, and the Pratt Fine Arts Center. Mike uses communication, teamwork, analysis and research to build community for mission-driven organizations and businesses in his role as the Social Impact Associate Director. The former Voice of Villanova University basketball and football, Mike now provides e-sports commentary on Twitch and YouTube.
Not only is Nolie an English Ph.D. candidate at UW, she’s a tenured teacher and advocate for educational equity. With a flair for writing and all things adjacent, Nolie is inspired bypeople who fight for justice, model humbleness, and those that have a willingness to learn hard things. In her role at iF, Nolie uses her skills to ensure that educational opportunities are available to first-generation, Black, Indigenous, Latinx students, and students experiencing poverty.
Project manager extraordinaire and live music aficionado, Olivia is excited by the way others think, innovate and respond to adversity. Her ability to adapt and work with a variety of teams and subject matter areas previously in her career at PATH, a Seattle-based non-profit has prepared her to take on challenges at iF in an innovative way. Olivia enjoys cooking, paddle boarding and spending time with her cat, Mac.
From Japan to NYU and the PNW, Peter helps teams find solutions to problems and build products to solve them. As a Technical Program Manager at iF, Peter excels in translating between business and engineering teams, and is excited by any opportunity to delve into the nitty gritty of how businesses and organizations function. When the work day comes to a close, you can find Peter exploring the area on his bike.
According to Ryker, great design is literally everywhere—he finds it backpacking across Washington State, appreciating a beautiful film, and as he dabbles in photography. As a visual designer at iF, Ryker uses his skills to synthesize complex sets of information and refine them into something visually pleasing, cohesive and functional. He draws upon his experience as a graphic designer at Central Washington University’s Publicity Center to help communicate ideas clearly and effectively to target audiences.
Sam thrives at the intersection of research and creativity, and in her role as a strategist works to understand and communicate key insights for complex problems. Interested in the ways people think and what inspires them, ask Sam about psychology or the latest project she’s working on. Catch her outside of the iF office hitting the slopes, hiking, reading and cooking.
Outside of work, you can often find Tia on the Jiu Jitsu mat. At iF, she’s helping clients tackle issues related to equity in higher education. She recently finished her Masters in Instructional Design, after years of working with educators, public institutions, colleges, and high schools to better serve students from low-resourced communities receive the support and infrastructure they need. As Postsecondary Education Lead, Tia brings expertise, strategy, and evidence-based solutions that take down inequitable infrastructures, and set students up for success.
A self-proclaimed adrenaline junkie, Tynan loves to leap from planes, run marathons, and ride her bike through rush hour traffic. She came to the Social Impact team at iF to solve problems and apply her business skills both locally and globally. While pursuing her MBA, Tynan managed consulting teams for experiential learning courses, and worked with companies on their accessibility and inclusion strategies.
As an interaction designer, Xiaoting came to iF to get involved in projects that touch on his interests in healthcare, education, data visualization, and emerging technologies. He’s excited about trying new user-centered design methodologies and prototyping on different mediums. Ever focused, Xiaoting spends his non-working time learning new design and prototyping software, and fine tunes his hand-eye coordination by playing Multiplayer Online Battle Arena (MOBA) games.
Working at iF
Much like the name we've given members of our talented team—iFsters—the iF culture is a tad peculiar, in all the best ways.
Whether it's board games, enamel pins, or cryptocurrency, we're just a bit nerdy about something or other. Our interests vary, but what we have in common is our passion and dedication to making the world a better place.
We pride ourselves on our values of teamwork, rigor, and imagination, and practice them not only in our work but in the ways we engage with all our stakeholders.