Privacy Policy & Ethical Marketing Policy

This Privacy Policy (the “Policy”) applies to informationIntentional Futures (“Intentional Futures,” “iF” “we,” “us,”and “our,”) collects when you visit our website, available at“Website”), and describes how we use this information, with whom we share it, and the choices you have in connection with these activities. hi




When you interact with our Website, we collect your personal information. Personal information is information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household.


A.When you interact with our Website, we collect your personal information for the following processes:


·       To administer our newsletter. When you subscribe to the iF newsletter, we will collect your email address to provide you with our newsletter.  Our newsletter regularly contains marketing emails regarding Intentional Futures products and services that may be of interest to you. We will share this personal information with our third-party email service provider, EmailOctopus, to facilitate our email communication with you. The EmailOctopus privacy policy can be found here.  [1]  Our communications contain tracking technologies (provided by our email marketing provider) to analyze whether a predefined action took place by a recipient, such as opening our communications, clicking on something within them, or unsubscribing.  This tracking helps us to better adapt and distribute our communications. When you opt-in to our Newsletter, you are opting into the use of these technologies.  You can disable tracking by disabling the display of images by default in your email program.  You can unsubscribe at any time from the newsletter and this tracking by clicking on the “unsubscribe” link at the bottom of each email. Please note that even if you unsubscribe, we will continue to send you notifications necessary to the services, or requested products or services.

·       To collect survey responses.  When you respond to a survey on our website, administered by our third party survey provider, Qualtrics, we will collect your identifiers (name and email address) as well as your survey responses.  We use these survey responses to contact you regarding our products and services that may be of interest to you.  To stop our collection of this information, you may decline to participate in our online surveys.  After you have participated in a survey, you may contact us at any time as described in the Contact Us” [2] section below to request that we delete your identifiers and cease contacting you about products and services that you may be interested in.  For additional information on Qualtrics’ privacy practices, please see the Qualtrics Privacy Statement.   [3] 

·      Automatic Data Collection. In addition to the personal information you provide directly to us, we also collect information automatically via cookies and other tracking technologies as you use our Website. This includes the following internet or other electronic network activity information:

o  Usage information. We use essential, performance, and analytics cookies to collect information about your interaction with our Website, such as what you access, what you click on, the frequency of access, and how much time you spend on the Services.

o  Device information. We use essential, performance, and analytics cookies to collect certain information about the device you use to access the Services, such as browser type, browser language, hardware model, operating system, and device preferences.

o  Location information. We use essential, performance, and analytics cookies to collect information about your location, which may be determined through your IP address, GPS, or RFID signal.

We use this information to: (i) track you within the Website; (ii) enhance user experience; (iii) conduct analytics to improve the Website; (iv) prevent fraudulent use of the Website; and (v) diagnose and repair Website errors, and, in cases of abuse, track and mitigate the abuse. More information on these cookies, including a list of third-party marketing and analytics cookies, can be found below.

o  Particular third-party cookies to note on ourWebsite include:

§ GoogleAnalytics. We useGoogle Analytics to collect information on your use of our Website to improve our Website. In order to collect this information, Google Analytics may set cookies on your browser, or read cookies that are already there. GoogleAnalytics may also receive information about you from applications you have downloaded that partner with Google. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by GoogleAnalytics about your visits to our Website is restricted by the GoogleAnalytics Terms ofUse and Privacy Policy. To prevent your data from being used by Google Analytics, you can download theGoogle Analytics opt-out browser add-on.  These are Analytics cookies.  

§ Vimeo and Cloudflare.  We use Vimeo to track usage of the embedded video player on our Website. Vimeo cookies allow Vimeo to analyze the functionality of the embeddedVimeo video player. Vimeo also sets a Cloudflare cookie to support Cloudflare Bot Management.  This cookie helps manage incoming traffic that matches criteria associated with bots.  These are functional cookies.  




IntentionalFutures shares personal information in the following instances:


·      Within Intentional Futures. We share your personal information withinIntentional Futures for the legitimate business purposes of efficiently and effectively providing the Website, such as accounting and customer service support. Access to your personal information is limited to those on a need-to-know basis.


·      With service providers. We share personal information with service providers that assist us in providing theServices. These service providers are described more specifically in the PERSONAL INFORMATION WE COLLECT, HOW WE USE IT, AND HOW WE SHARE IT[4]  section of this Policy. We otherwise share your personal information with our Website developers, IT provider, and communication service provider to efficiently provide the Website.


·      In the event of a corporate reorganization. In the event that we enter into, or intend to enter into, a transaction that alters the structure of our business, such as a reorganization, merger, acquisition, sale, joint venture, assignment, consolidation, transfer, change of control, or other disposition of all or any portion of our business, assets or stock, we would share personal information with third parties, including the buyer or target (and their agents and advisors)for the purpose of facilitating and completing the transaction. We would also share personal information with third parties if we undergo bankruptcy or liquidation, in the course of such proceedings.


·      For legal purposes. We will share your personal information where we are legally required to do so, such as in response to court orders, law enforcement or legal process, including for national security purposes; to establish, protect, or exercise our legal rights, as required to enforce our terms of service or other contracts; to defend against legal claims or demands; to detect, investigate, prevent, or take action against illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person; or to comply with the requirements of any applicable law.


·      With your consent: Apart from the reasons identified above, we may request your permission to share your personal information for a specific purpose. We will notify you via e-mail and request consent before you provide the personal information or before the personal information you have already provided is shared for such purpose. You may revoke your consent at any time.




You have the following choices with respect to your personal information:


·      Opt-out of marketing communications. You may opt-out of receiving marketing emails from us by clicking the “unsubscribe” link provided with each email. Please note that we will continue to send you emails necessary to the Services or any assistance you request.


·      Opt Out ofNon-Essential Cookies.  All session cookies are temporary and expire after you close your web browser. Persistent cookies can be removed by following your web browser’s directions. To find out how to see what cookies have been set on your computer or device, and how to reject and delete the cookies, please visit: Please note that each web browser is different. To find information relating to your browser, visit the browser developer’s Website and mobile application. If you reset your web browser to refuse all cookies or to indicate when a cookie is being sent, some features of our website may not function properly. If you choose to opt out, we will place an "opt-out cookie" on your device. The "opt-out cookie" is browser specific and device specific and only lasts until cookies are cleared from your browser or device. The opt-out cookie will not work for essential cookies. If the cookie is removed or deleted, if you upgrade your browser or if you visit us from a different computer, you will need to return and update your preferences. By clicking on the “Opt-Out” links below, you will be directed to the respective third-party website where your computer will be scanned to determine who maintains cookies on you. At that time, you can either choose to opt out of all targeted advertising or you can choose to opt out of targeted advertising by selecting individual companies who maintain a cookie on your machine.

o   Association of National Advertisers opt-out registration:

o   Network Advertising Initiative (NAI) Opt-Out:

o   Digital Advertising Alliance (DAA) Opt-Out:




If you are a consumer in the State of Nevada, you may request to opt-out of the current or future sale of your personal information. We do not currently sell any of your personal information underNevada law, nor do we plan to do so in the future. However, you can submit are quest to opt-out of future sales by contacting us at Please include “Opt-Out Request Under Nevada Law” in thesubject line of your message.[5] 




We do not recognize “Do Not Track” requests for internet browsers. Do NotTrack is a preference you can set to inform websites and applications that you do not want to be tracked.




We implement and maintain reasonable security measures to protect the personal information we collect and maintain from unauthorized access, destruction, use, modification, or disclosure. These security measures include encryption and access controls. However, no security measure or modality of data transmission over the Internet is 100% secure and we are unable to guarantee the absolute security of the personal information we have collected from you.  




TheServices are not intended for individuals under the age of eighteen (18). If we learn that we have collected or received personal information from a child under the age of eighteen (18), we will delete that information. If you believe we might have information from or about a child under the age of eighteen (18), please contact us at  




We may amend this Privacy Policy in our sole discretion at any time. If we do, we will post the changes to this page, and will indicate the date the changes go into effect. We encourage you to review our Privacy Policy to stay informed. If we make changes that materially affect your privacy rights, we will notify you by prominent posting on the Website, and request your consent, if required.




If you have any questions regarding this Privacy Policy, please contact us at


Last modified  Feb. 2023


This Ethical Marketing Policy (“Policy”) describes the marketing practices of Intentional Futures, LLC (“we”, “us”, “our”, or “Intentional Futures”).  Our marketing practices go beyond compliance and incorporate the ethical principles of honesty, fairness, transparency, and responsibility.

1. Introduction

We believe that our marketing efforts should show how we can provide genuine value to our target audience.  We strive to earn the attention and trust of our clients and potential clients.  Part of earning that trust means abiding by the ethical marketing principles described in this Policy.  

2. Scope

This Policy covers the marketing practices of Intentional Futures.  This policy also covers individuals acting as Intentional Futures employees, officers, directors, trustees, and board or committee members.  While we do not bind third parties to this policy, we do not work with third parties if we know that they have unethical marketing practices. Third party refers to individuals or organizations who we partner with such as suppliers, contractors, distributors, or agents.  While we do not bind clients to this ethical marketing policy, we do not engage in unethical marketing practices on behalf of any clients. Unethical marketing practices include dishonest marketing tactics, fake reviews or testimonials, intentional omission of negative information to protect a brand’s image to the detriment of its clients/customers, and inflated analytics or results, among others.  

3. Principles

Our strategies are based on a foundational belief that marketing should be grounded in the same ethical principles that we use to run our business. We follow the following principles in our ethical marketing practices:

a. Honesty

We commit to honesty in marketing for our own campaigns and for clients who we market with or on behalf of.  We don’t use dishonest marketing tactics for our own or client/partner marketing campaigns.  Dishonest marketing tactics includes, but is not limited to, false advertising, fake reviews, doctored testimonials, using inflated analytics or results in marketing, cherry-picked data points not reflective of our overall impact or our client’s overall impact (including impact washing), withholding negative information about our or other brands to the detriment of the public.  We only use marketing that contains realistic descriptors of our products and services as well as the products, services, or impact of our clients.  

b. Fairness

We commit to fairness in our marketing efforts.  This means that we are committed to fair prices, meaning we don’t over-charge for our services.  Our prices are directly related to the value we add for our clients.   This also means that we are committed to using the fair prices we charge to pay better wages for our employees (our employees make, at a minimum, a living wage).  In addition, our marketing efforts are consistent with the social, economic, and environmental practice of sustainable development (for example, where possible we engage in digital marketing efforts, we prioritize marketing purchases from local and sustainable businesses, utilize local shipping options, and our marketing team meets remotely to minimize business travel).    

c. Transparency

We seek to build long term partnerships with clients by being transparent and straightforward in our marketing efforts.  We do not exaggerate the value of our work for our clients, and this helps us to maintain strong relationships with them.  We offer clients all available data about our prior successes and always encourage them to ask questions about our value-add before deciding to work with us.  We do not withhold information in response to questions about our services from clients or prospective clients.  This is the case even where providing information may cause a client to decide not to work with us.    

d. Responsibility

We are a responsible business, and believe in our obligations to support social causes, give back to our community, treat others with respect, practice cultural sensitivity, and protect the environment through sustainable practices.  For example, we engage in Diversity, Equity, and Inclusion efforts, we make quarterly donations to a charity chosen by our employees, we have adopted a local street outside our office, and we do not tolerate harassment or disrespect among our employees. We also require our clients to commit to providing a work environment free from harassment, discrimination, and retaliation and to abide by all applicable laws governing such.  Our marketing efforts mirror this corporate responsibility.  We use our marketing platform to support social causes that we believe in such as ending homelessness, sustainability, gender equality, public health, and education.  On our website, we promote social impact organizations who we have worked with in these areas.  To learn more about these social impact projects, visit  Our marketing materials are respectful and inclusive of all, including minorities and disenfranchised folks.  We commit to producing only culturally sensitive marketing materials.  We protect the environment through sustainable practices (i.e. purchasing marketing materials from local and sustainable businesses, running paperless marketing campaigns, and conducting virtual marketing meetings) and through partnerships with and promotion of other businesses who also believe in sustainability.  For example, our website highlights one such partnership with a compostable diaper company:  

4. Responsibilities

Our marketing department is responsible for the delivery of marketing content in line with this Policy. Compliance with this Policy extends to work we do for clients if we engage in marketing efforts on their behalf or in conjunction with them.  All employees and third parties who have any responsibility for the activities which this Policy relates to are required to understand and agree to this Policy.

5. Training

We provide training on ethical marketing practices and procedures to all our employees by training them on this policy when this policy was first implemented, and periodically as new hires are made.  All new employees must review this Policy before they begin any work for us.  They are also encouraged to ask questions about this Policy if they have any.  

6. Monitoring and Reflection

Beyond simply claiming that our efforts are honest, fair, transparent, and responsible, we utilize active monitoring and project-based reflections to ensure ethical practices.  During campaign design, strategy, and execution, we focus on the following questions:

1. Are we clearly communicating a product or service’s value without exaggerating or misleading the target audience?

2. Does our marketing language honestly and clearly communicate the features and benefits the marketed products and services?

3. With respect to data/analytics/examples that we use in marketing, are they accurate when features, benefits, and impacts of products and services that we are promoting?  

4. Are we charging fair prices for the products and services that we are offering?  

5. Does our marketing content mirror our belief in the importance of the social causes that we support?  

6. Is it possible that any minority or disenfranchised person will be upset by our marketing content?  

7. Is there internal pressure to communicate dishonest information within your marketing and communications coming from team members or the leadership of your company or organization?

If the answer to any of these questions is yes, we stop and reflect on how we can course-correct to bring our practices in line with this Policy.  If we cannot, we will push back on any pressures causing us to be unable to change or, if necessary, disengage from the project.

7. Reporting

We will include information on this Policy in our annual business reports (including compliance with and improvement to this policy).  

8. Contact  

We strive to do the right thing for our business, employees, clients, and the general public.   Adhering to these ethical practices is part of that work.  If you have questions or feedback to share that will help us do better, we encourage you to reach out and let us know.

Please contact us by email at