The case for Human-Centered Strategy

Human-Centered Strategy

What’s the best way to ensure your strategy is sound, and inspires action and impact?

iF uses a human-centered approach to develop strategies that are clear, convincing, actionable, measurable, and responsive.

  • Strategic roadmaps
  • Facilitated workshops
  • Market research
  • Customer experience maps
  • Interactive surveys
  • Stakeholder engagement

We’ve observed the challenges of designing and implementing strategic initiatives that will truly move an organization to action and results: Most strategies fail to account for the very people who will enact them, and in doing so, they fail to ever drive lasting change.


Truly effective strategies deliver on five fundamental criteria:

  • Clear: Easily understood by everyone in the organization
  • Convincing: Supported by those who will implement them
  • Actionable: Map directly to tactical changes in teams and workflows
  • Measurable: The progress and outcomes can be measured via clear metrics
  • Relevant: They take into account dynamic markets, technologies, and trends

The Process

Strategy is often formulated by the consensus of too many or the command of a singular leader. Each of these approaches fails to deliver on the principles of good strategy outlined above. We engage an agile, representative team of leaders to undergo a rigorous and generative process with us.


By undertaking this iterative process and involving an agile working group of empowered and informed leaders, we formulate strategies that lead with clear objectives, get buy-in from teams, and lead to immediate actions.

If you'd like to develop your own human-centered strategy, contact us at

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