Our mission is to be the most impactful consultancy by advancing the world's capacity for empathy, ingenuity, and effective collaboration.
With learning at the center of everything we do, we use a multi-disciplinary and human-centered approach to define complex problems, develop purposeful solutions, and communicate meaningful missions.
Michael enjoys finding the beauty in a problem and addressing it in simple ways. When he and Greg Amrofell founded iF in 2010, Michael built on his experience establishing an Internet venture in China, running a new practice at Siegel & Gale and solving product and marketing challenges at Microsoft. Michael is particularly devoted to music, wine, tennis, two nonprofit boards and, most of all, to his partner Denise and their magical little sons Nathaniel and Julian.
Rich has spent his career at the intersection of impact and innovation. Previous to iF, he led the K-12 Lab at the Stanford d.school, collaborated with impact-focused entrepreneurs at NewSchools Venture Fund, and taught high school math in Oakland, California. Rich is a lifelong teacher and mentor and is most proud of the impact of his teams. He was iF's education practice lead before becoming president and enjoys the broader focus and scale in his current role. Rich studied mathematics at Colgate University and has an MBA from Stanford University. Rich has spent his career at the intersection of impact and innovation. Previous to iF, he led the K-12 Lab at the Stanford d.school, collaborated with impact-focused entrepreneurs at NewSchools Venture Fund, and taught high school math in Oakland, California. Rich is a lifelong teacher and mentor and is most proud of the impact of his teams. He was iF's education practice lead before becoming president and enjoys the broader focus and scale in his current role. Rich studied mathematics at Colgate University and has an MBA from Stanford University.
“Multi-hyphenate” would be the term most apropos for Alec, but even that doesn’t fully capture his wide range of interests and expertise. As an Associate Project Manager on the Education team, Alec manages work for the practice through collaborative communication and organization, drawing upon his experience working with arts non-profits and in higher education admissions. Alec is known in the Seattle community for his film photography, his adorable dog Obi, and occasionally DJing at local venues.
A bicoastal Seattleite by birth and educator by trade, Alison dedicates her career working to create free and equitable public schools for students across the country. Including nearly 10 years teaching high school in the South Bronx followed by equity work at Equal Opportunity Schools, Alison’s experience and skillset well equip her to lead iF’s Education practice as Director. Endlessly inspired by students and her team at iF, Alison believes that authentic change takes bold, innovative, and collective action. Ask her about her passion for apocalypse shows, great fiction, or the right karaoke song for the right occasion.
Driven by the prospect of reimagining and shaping a brighter tomorrow, Andrew approaches his work at iF as a Strategic Technologist with enthusiasm and endless curiosity. His experience working at an agency and as an independent consultant exposed him to a wide variety of projects and clients, and lends the Digital Strategy & Innovation team a unique and welcome perspective. When outside the (virtual) office, Andrew is inspired by music, photography, and the power of multi-media narratives.
As our ever-busy office and recruiting manager, Andy combines skateboarding dexterity, video game reflexes, and an extensive background in theater production to keep iF running smoothly. A Seattle native, he has experience wrangling engineers and designing spaces for maximum efficiency. Andy keeps his inspiration levels high by surrounding himself with talented artists of all kinds.
Beth comes to iF with a powerhouse combo in education, training & development, and learning facilitation, including nearly a decade as a public school teacher. She brings her passion for learning, antiracism, and equity to iF to lead learning sessions for our clients in education and beyond. Outside of work, you can find her digging in the dirt with her toddler, traveling near and far with her family, and bringing friends together over a good meal.
Hailing from San Francisco, Camille came to iF to pursue innovative and socially conscious projects. Her previous experiences working in a B2B creative agency and in the nonprofit world honed her skills in research, strategy, and storytelling, which she now uses to work on education-focused projects at iF. In her spare time, Camille enjoys learning languages, listening to podcasts, and trying her hand at pottery.
On any given day you find Chris interacting with teams to untangle the mismatch between the nature of their work and the way it gets managed. A self-proclaimed complexity-geek, Chris brings over 20 years of experience leading Lean transformations and culture-building initiatives. He heads the Organizational Design practice at iF, which helps organizations become more agile, innovative and inspiring places to work. When he’s not at iF you can find him exploring the Pacific Northwest with his wife and kiddos.
Craig has no shortage of audacious, world-changing ideas, and was a founding member of two organizations doing just that: VillageReach and the Global Good Fund. He joined iF with a vision of expanding its impact by finding new opportunities and ways for iF to solve hard problems that matter, especially in places of greatest need. Outside of iF, you can find Craig spending time with his family, flyfishing, and thinking about flyfishing.
Spend any amount of time chatting with Dave, Intentional Futures' Accountant, and you'll realize there's much more than meets the eye. While he is valued at iF for his sharp financial reporting, data analysis, and appreciation for learning new tools and skills, what really sets Dave apart is his love for meeting and working with folks from all walks of life. Prior to his current role, Dave worked as an Addiction Recovery Coach, helping individuals on the road to rehabilitation. Ask Dave about traveling, his childhood in small town Michigan, or his beloved dog, Hopper.
A native Canadian, Debi's career has taken her around the world from Vancouver Island to Beijing to Shanghai to Portland to NYC to Seattle. Debi brings over 15 years experience in consumer insights, marketing & communications, human-centered design and innovation strategy. She has a diverse range of experience across the private and public sector working with organizations including GM, Google, Microsoft, Amazon, Nike, Patagonia, The Bill & Melinda Gates Foundation, The World Bank. Debi is passionate about helping organizations act on their missions by designing solutions which drive real impact in their communities. Debi is a yoga and food enthusiast who spends most of her time running after her two nutty kids.
In his 13 years at at Ziba Design, frog, and Teague, Eric led a range of projects including branded retail spaces, international design research, digital product design. He also created user experience design concepts for enterprise, automotive and aerospace industries. Here at iF, Eric explores how strategy and design processes can intersect, inform each other, and drive creative engagements. He is always on the lookout for great comic books and delicious food.
Hailing from São Paulo, Brazil, Gabby has worked in almost as many countries as she has years of experience—20 countries over 22 years. Much like her decorated passport, Gabby has a wide dearth of background to her name, including finance, mergers and acquisitions, strategic planning, operations, risk management, and leadership. As iF’s CFO, she ensures that the organization’s financial resources and strategy are aligned to its overall mission and values. Talk to Gabi about photography, traveling, or skiing.
With a background in office management, staffing, and post-secondary education, Gentry is a well-equipped memberof the operations team at iF. She uses her creative thinking and problem-solving skills tohandle bookkeeping duties, work through perplexing issues, and pitch in on a variety of projects. She loves to travel and is inspired and motivated by promoting a positive change in the world. Ask Gentry about the pile of psychology textbooks in her brain.
A proud Baltimorian with an impressive background in outbreak preparedness, vaccine development, infectious disease, nutrition and agriculture development, Hina is a global health force to be reckonedwith. She absolutely adores Seattle summers and takes every advantage of the 16 hours of sunlight she can get. Ask her about how to make a perfect charcuterie board.
A firm believer that designers are visual problem solvers, Isabela comes to iF after working with creative agencies in both New York and Seattle. She enjoys using her creative talents to help clients find graphic solutions to communicate their message, whether it’s a logo or a data set, and enjoys bringing her multicultural background to help clients see design challenges from different perspectives. In her spare time Isabela runs her own enamel pin shop and donates 10% to United We Dream, an organization helping immigrants all around the U.S.
As an experienced global business operations and program management expert, J.J. Westfall is a dynamic and inclusive leader with background in successful program implementation, multi-team coordination, and communication. A genuine people-person, J.J. loves to figure out what makes people tick, and how she can help them reach their goals. She enjoys doing this across a wide array of functions including Contracting, HR, Finance, Marketing and more.
Jeff’s career spans the social impact sector; from education to employment and civic engagement programs, emphasizing marketing the entire way. With his experience driving impact in the nonprofit sector, Jeff brings a unique perspective to the Business, Technology and Strategy practice at the intersection of technology and community. On any given day, Jeff finds inspiration in understanding “why”, his mom, Billie Holiday, Angela Davis, and Pablo Picasso.
As the leader of marketing and communication strategy at iF, Lila manages the amplification of projects, people, and passion. Her many projects at iF include producing a quarterly newsletter, managing social media, creating business development materials, general copywriting, and more. She draws on marketing and project management experience from the outdoor industry and nonprofit sector. Lila is inspired by a passion for storytelling as a mechanism to connect people and ideas. Outside of work, she enjoys reading, cooking, and searching for the best bagel in Seattle.
With experiences as a theater artist, education researcher, and program manager, Mari has spent over a decade working in the post-secondary sector, focused on campus- wide educational programs related to college transition, relationship-skills development, and diversity, equity and inclusion. In their work with Intentional Futures, Mari blends their background in storytelling and research methodology to deliver equitable, engaging and informed solutions tailored to the communities they will serve. With collaboration and creativity at their core, Mari is passionate about the role that learning plays in making our teams, communities, and organizations transformative spaces for everyone. Mari holds a Ed.M. from Harvard University.
Mira describes her role of a lead strategist as a compass in a vast, uncharted ocean, guiding the ship of innovation towards its destination. Throughout project work, she combines design thinking and strategic planning to solve complex problems and drive innovation for iF’s clients. Having traveled extensively, Mira has a unique appreciation for nature, and the way that everything in it is designed and balanced to perfection. After work hours, find her salsa dancing, exploring Seattle, or learning about mental health and wellbeing.
Mitch Ratcliffe is a business, product and marketing leader with 35 years of experience in local media, technology marketing, online and broadcast publishing, digital media, and the on-demand economy. Mitch has participated as an executive, advisor, and board member in numerous digital businesses including ON24, BuzzLogic, Audible.com, and Match.com. Mitch took the first web-only news camera on a U.S. Presidential trip, designed an app store for SoftBank in 1996, and cofounded the San Francisco chapter of the Electronic Frontier Foundation. Mitch and his family live in the mountains of Southern Oregon.
Not only is Nolie an English Ph.D. candidate at UW, she’s a tenured teacher and advocate for educational equity. With a flair for writing and all things adjacent, Nolie is inspired bypeople who fight for justice, model humbleness, and those that have a willingness to learn hard things. In her role at iF, Nolie uses her skills to ensure that educational opportunities are available to first-generation, Black, Indigenous, Latinx students, and students experiencing poverty.
Project manager extraordinaire and live music aficionado, Olivia is excited by the way others think, innovate and respond to adversity. Her ability to adapt and work with a variety of teams and subject matter areas previously in her career at PATH, a Seattle-based non-profit has prepared her to take on challenges at iF in an innovative way. Olivia enjoys cooking, paddle boarding and spending time with her cat, Mac.
From Japan to NYU and the PNW, Peter helps teams find solutions to problems and build products to solve them. As a Technical Program Manager at iF, Peter excels in translating between business and engineering teams, and is excited by any opportunity to delve into the nitty gritty of how businesses and organizations function. When the work day comes to a close, you can find Peter exploring the area on his bike.
According to Ryker, great design is literally everywhere—he finds it backpacking across Washington State, appreciating a beautiful film, and as he dabbles in photography. As a visual designer at iF, Ryker uses his skills to synthesize complex sets of information and refine them into something visually pleasing, cohesive and functional. He draws upon his experience as a graphic designer at Central Washington University’s Publicity Center to help communicate ideas clearly and effectively to target audiences.
Sam thrives at the intersection of research and creativity, and in her role as a strategist works to understand and communicate key insights for complex problems. Interested in the ways people think and what inspires them, ask Sam about psychology or the latest project she’s working on. Catch her outside of the iF office hitting the slopes, hiking, reading and cooking.
After leaving the wild world of brand agencies in New York City, Scott spent a few years at iF before departing in 2021 to try his hand in the startup space. He returns to iF with a wide range of design chops, including consumer packaging, storytelling, illustration, and animation. As a visual designer, Scott enjoys distilling complexity into something legible, and iterating to develop options before moving into refinement and polish. He seeks opportunities to dive deep into new domains, and relishes learning something new with every project.
Originally from Southern California, Tia began her career 15 years ago developing college access programs and curriculum. She's passionate about co-creating solutions with students, especially students of color. She has a program development, curriculum design, education policy, and advocacy background. She enjoys reading fantasy novels, building Legos, and cooking in her free time.
A self-proclaimed adrenaline junkie, Tynan loves to leap from planes, run marathons, and ride her bike through rush hour traffic. She came to the Social Impact team at iF to solve problems and apply her business skills both locally and globally. While pursuing her MBA, Tynan managed consulting teams for experiential learning courses, and worked with companies on their accessibility and inclusion strategies.
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Much like the name we've given members of our talented team—iFsters—the iF culture is a tad peculiar, in all the best ways.
Whether it's board games, enamel pins, or cryptocurrency, we're just a bit nerdy about something or other. Our interests vary, but what we have in common is our passion and dedication to making the world a better place.
We pride ourselves on our values of teamwork, rigor, and imagination, and practice them not only in our work but in the ways we engage with all our stakeholders.
